Melancholia

The project began with a pitch call — I presented two distinct creative concepts alongside a moodboard and shot list, and asked a focused set of questions to define the scope before a single frame was captured. The visual direction we landed on was a studio editorial aesthetic: black and white, high contrast, visible grain, slow shutter speed, and a deliberate focus on silhouette and shape against a clean white background. Raw and considered in equal measure — a visual language that felt native to the emotional register of his music. I sourced and booked the studio, directed the full shoot, and delivered 64+ images and 12 short-form videos formatted for TikTok, along with a visualizer asset for use at future live performances. Randymia came into this project with no branding to speak of. He left with a cohesive visual identity ready to carry his music into the world.