I craft visual content and digital experiences that give brands something worth saying — and a compelling way to say it.

With 3+ years of experience across creative direction, photography, video production, and graphic design, I bring together strategy and visual instinct to create work that is both intentional and platform-ready. My freelance work spans music, automotive, and technology — collaborating with recording artists like Randymia on full creative direction and production from concept to camera, and designing campaign visuals for artists Ethan Low and Koven Wei. Each industry has sharpened a different part of how I think, and that cross-industry range is something I intend to keep building.

I help brands build their presence from the ground up — directing shoots, designing assets, editing content, and managing channels — delivering cohesive, audience-first creative that drives real engagement and lasting brand identity.