The People Behind the Sale

This project started as an internal pitch — I identified a gap in how the sales team was being presented publicly and proposed the video series to my manager as a way to reintroduce them to the community. Once approved, I sent each salesperson a ten-question questionnaire to understand their selling philosophy, personality, and approach to customer experience. From their responses I wrote individual scripts and built a shot list for each video that would bring their answers to life visually. Shooting took place inside the dealership around each salesperson's live schedule and customer appointments, keeping the environment natural and the process low-friction. I shot in 4:3 to ensure the videos worked natively across YouTube, Instagram, TikTok, and Facebook Shorts without compromising the composition. Each final video ran approximately one minute — long enough to be personal, short enough to hold attention across every platform.